On the web, your domain is your distinct identity. All individuals, businesses and organisations should invest in a domain name. Having your own domain, website and email addresses will certainly give your business a professional look. the additional benefits to your business are securing copyrights, cement your banding, build reputation, boost brand name recognition and most importantly to boost you search engine rankings.
What Should I choose as my domain name?
Anything can be registered as a domain name, Ideally you'll want to secure your registered business name and any trademarks or unique product names.
For example: We registered, Biztactix.com.au, biztactix.com, biztactix.net, biztactix.net.au and we've also registered DramaFreeIT.com
This ensures that nobody else will be able to purchase our domains and try to sell them back to us, or worse, create a negative brand association online.
Although a longer domain is more difficult to remember, it can include far more keywords, which is essential to search engines, as they utilize keywords in a domain name as a component of the search algorithm. However take care not to make them too long, as it will be hard to remember, and more importantly, difficult to type, Meaning users may end up at the wrong place, or nowhere at all!
If your preferred domain name is not available, try including a prefix, such as "my" or "the". or Change the root domain ending, So you could have (YourName).io instead of .com, There are hundreds of new Top Level Domains (TLDs) available now,
Finally, Don't forget to try and explain your domain name to someone verbally, Do you need to spell it out? Does it roll off the tongue? do people mistype it?
Often a domain you thought was great and did it all, fails the Talk test... Think about how you'd say it on a radio advert!